Over the past few months we partnered with a couple of our customers in the Hearing Care Industry to help them with lead generation pilot programs. Specifically, using our self-administered simple hearing screener on an iPad as a method for both collecting names of potentially interested new customers, and pre-qualifying them based on whether or not they presented with some possible hearing loss. I thought you might be interested in some of what we learned.
As the end of summer quickly approaches, I can’t help but feel these last few months of 2017 will start to fly right past us. Before we know it, it will be 2018 and that means a whole new year of conferences! It’s never too early to start planning in my opinion, and I’ve been keeping a running list of events to investigate further. But I thought I’d share the top 5 occupational hearing conservation conferences that we are considering for 2018. Whether we exhibit, present, or simply attend, we are interested in getting involved in some way for each show. Not only are we excited to share news about SHOEBOX Audiometry with all the amazing people we meet at these events, but we can’t wait to learn from the best and brightest in the occupational hearing conservation industry.
Hearing is a sense that many of us take for granted but it is essential to our well being and for keeping us connected to our friends, family, peers, and colleagues. Unfortunately there comes a time for almost everyone – 1 in 3 over the age of 65 to be exact – where hearing clearly in a noisy environment starts to become difficult. We may have trouble talking on the telephone or engaging in conversation in a busy restaurant. Have you started turning up the volume on the television to hear it clearly?
The ear is a complicated piece of anatomy. Simply put, sound waves pass through the ear canal causing the eardrum to vibrate which in turn moves the small bones of the middle ear. The movement of the last small bone taps on the cochlea — the spiralled tube known as the inner ear — which is filled with liquid and microscopic cells including stereocilia that have hair-like endings. When sound reaches the cochlea, vibrations move the hairs creating a nerve signal understood by the brain as sound. When everything is working well, messages are received loud and clear. But with so many moving parts there are many ways and degrees to which we can do damage to our hearing. This article explores tinnitus, one of the possible side effects of not properly protecting our hearing. According to the U.S Centers for Disease Control, approximately 15% of the general public, or 50 million Americans, experience some form of tinnitus in their lifetime.
With today’s ongoing advancements in technology, including new automated tablet based audiometers, offering your patients a clinically valid, diagnostic hearing test is now a possibility. These modern, mobile audiometers make accurate hearing testing fast, simple, and cost effective. In this article we summarize why you should consider adding hearing testing to your practice and how to get started.
For many hearing clinics, acquiring new clients means resorting to traditional marketing approaches such as cold calling, email campaigns, print and digital advertising, even television ads. While these are all tried-and-true techniques, they won’t necessarily ensure that all responders are properly qualified. Your efforts may gain you numbers, but if the people who walk through your clinic doors as a result have no problem with their hearing health, then your efforts have just cost you both money and valuable time.