Product Manager

Job Type: Full-time
Job Location: Ottawa – Hybrid

About the job

Building future hearing care solutions is one of the most impactful tasks for contributing to better hearing for more people and thereby increasing their quality of life. Join us in our mission to build future hearing care solutions that positively impact lives. At SHOEBOX, we’re dedicated to enabling access to quality hearing healthcare for everyone, everywhere. As part of our team, you’ll contribute to innovative mobile and web-based solutions that advance our vision.

As the Product Manager for Hearing Screening Solutions, you will be a pivotal member of the SHOEBOX Diagnostics Product Management team. Your primary focus will be to define and execute the product vision, strategy and roadmap for our hearing screening solutions. You’ll collaborate closely with cross-functional teams to ensure alignment with market needs and business goals.

As an ideal candidate for this role, you have an entrepreneurial spirit and innovative nature where you are looking for new approaches to grow a business and solve challenges. You are passionate about learning and knowing the market, the customers, and the competitors. You turn strategy into reality and you inspire people to see the relevance and potential in the solutions. You have an analytical and customer-centric focus, where finding the way to move ahead and collaborating with others are your strengths. Even in challenging times, you provide positive energy. You are willing to experiment, take risks, and learn with each success and failure. You get the big picture but you also sweat the details.

Your primary responsibilities:

  • Define and execute the product vision, strategy and roadmap for hearing screening solutions.
  • Translate market trends and requests into new solutions and experiences that will meet the hearing care market needs and grow our business, both today and well into the future. Think beyond just the product and consider the entire ecosystem.
  • Act as the voice of the customer and conduct market and competitor analysis to inform strategy.
  • Collaborate with internal and external stakeholders to build awareness and understanding.
  • Research and communicate market challenges and use cases to stakeholders through presentations and problem definition documentation.
  • Work collaboratively with the engineering team to ensure problems and use cases are well understood and solutions will address the market needs.
  • Prioritize initiatives with corresponding justification toward the business goals and strategy.
  • Work closely with marketing to develop the core positioning, and value proposition messaging, for the solution and new features.
  • Develop core positioning, value proposition messaging, and educational content.
  • Lead and participate in cross-functional teams to develop product, marketing, and sales strategies.
  • Engage directly with customers to gather insights and present product and market information.


  • Bachelor’s degree, or equivalent.
  • Minimum of 3 years of recent experience as a Product Manager or strategic sales/marketing, preferably in software and healthcare.
  • Familiarity with the full product life cycle management from early concept to successful roll-out, post launch monitoring, updates and phase-out.
  • Experience in customer-facing roles with engagements around user interviews, requirement gathering, gap analysis, and presenting a business value proposition for the proposed initiatives.
  • Experience with Agile software development process and collaboration with software product owners, UX designers, and the rest of the software engineering team.
  • Demonstrated success in defining and launching excellent products.
  • Strong analytical skills for data-informed decision making.


  • Commercial and operational mindset with the ability to work with ambiguity while delivering value to customers and the business.
  • Ability to understand and convert business needs into tangible requirements.
  • Excellent interpersonal, communication, and collaboration skills with all levels of the business, and customers.
  • Comprehensive presentation skills with clarity and conciseness.
  • Proficiency with Microsoft office suite.


  • Experience in the SaaS market or healthcare/medical device industries.
  • Familiarity with the hearing care industry.

What we have to offer:

  • Hybrid work environment.
  • Competitive compensation and benefits, including Employee and Family Assistance Program (EFAP).
  • Employee Discount Program.
  • Learning and Development Program.
  • Flexible hours.
  • Discretionary wellness benefit.
  • SHOEBOX will provide you with a MacBook with a 4K monitor.

Who are we? We’re SHOEBOX Ltd. We design and develop audiometry products that are creating a seismic shift in the way hearing healthcare is provided. Utilizing iOS and web technology to replace bulky, expensive equipment, we’re bringing hearing testing into the 21st century and making it more affordable and accessible than ever before.

Why that’s important: 5% of the world’s population suffers from disabling hearing loss, 60% of childhood hearing loss is due to preventable causes, and the majority of people with disabling hearing loss live in low-middle income countries. We can help. With our products, hearing testing can be conducted outside of a sound booth and without the need for clunky equipment (you just need a calibrated headset and an iPad), which allows for testing almost anywhere, anytime, worldwide.

To learn more about us and what we stand for, read the SHOEBOX story and our company and audiometry and hearing screening blog.

We invite enthusiastic and qualified applicants to submit their resumes here.

We will be reviewing candidates on an ongoing basis, until Friday, March 8, 2024. This posting will remain active until the position is filled. We thank all applicants; however only those selected for an interview will be contacted.

SHOEBOX is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.