There are a number of traditional marketing channels that audiologists have used and continue to use to generate traffic for their clinics. These include online marketing, email marketing, the utility of a website, blogs, and testimonials to offer credibility and education to the consumer. Word of mouth and even snail mail campaigns are still commonplace strategies. For many clinics, these practices are sufficient to generate respectable traffic. However, many clinics want to increase the number of people coming through the door to boost revenues, especially as their business expands.

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