How can I reach more qualified leads for my audiology practice? What’s the best strategy to help my hearing clinic grow year over year?
Our team is often asked these questions, and it’s the inspiration behind the marketing tips and strategies we’re excited to share with you in this post.
It’s genuinely astonishing when we try to think of all the incredible things our ears do for us every day. Our hearing can help us pick out the words from a favorite song that is stuck in our head; it can pluck out a voice of a loved one in a crowded restaurant; it can connect us to nature with the sounds of waves crashing on a beach on a sunny summer day. Our hearing quite literally is the soundtrack to life.
Everyone’s hearing story is unique, and the same can be said about one’s hearing healthcare journey. The most effective marketing strategy for finding qualified customers (also known as generating leads) for hearing clinics is to provide them with the information they need when they desire it. It was with this in mind that we created SHOEBOX Online.
SHOEBOX Online can be used as a lead generation tool to enhance your current and future marketing endeavors while optimizing your marketing budget by providing an engaging online hearing screening tool that can be added directly on your website. If you’re not familiar with our SHOEBOX Online solution, you can review our overview page to explore its various features and uses; you can even take the screener for yourself and see how it works first-hand.
Your audience will have the power to screen their hearing in less than two minutes from their personal mobile or desktop device; using any type of headphones. Once complete, your clinic will receive the person’s screening results and their contact information. The screening test itself can be customized so that it blends seamlessly into your site’s design (colors, logos, fonts, etc.), further establishing your clinic as a trusted source of knowledge.
The person can email themselves a digital copy of their online screening test results, but only if they provide their accurate contact information. This ensures a reminder of your clinic in the person’s inbox and can be used as a nudge to take the next step; reach out and book a follow-up appointment if the screening results indicate that one is needed.
SHOEBOX Online provides your clinic with a powerful call to action (CTA) in any of your outreach activities, whether that be email or direct mail campaigns, print or digital advertising, even social media marketing if that is something you do. Many of our clients have found success running these types of campaigns with ad copy that promotes their ‘simple and mobile-ready hearing screener’. They instantly see higher engagement and conversions with the offer of a free online hearing screening test. Not only does this strategy produce more leads, but it makes you stand apart from your competition while getting more results from your marketing budget. Tracking your marketing analytics is easy to set up, empowering you to make data-driven decisions to grow your business.
Developing communications that maintain and grow relationships with existing patients is another effective and affordable way to generate more revenue for your clinic. SHOEBOX Online opens the door to some powerful tactics to re-engage with your existing patient base and improve their lifetime value. Some of our clients send email, text messages, social media blasts, or make phone calls to their existing patients, encouraging them to screen their hearing online. Not only does this strategy cost next to nothing, but it helps you stay connected with your patients and prospects with a reminder that your clinic is a trusted source of knowledge for their individual hearing health.
We’ve also had clinics generate leads by promoting free online hearing screening as the CTA for remarketing campaigns (learn more about remarketing). This strategy keeps your clinic’s brand top-of-mind while having an engaging message. Generally, these campaigns are very affordable to run and increase brand recognition. Campaigns can target website visitors as a whole or target specific people who have taken particular actions. All tracking and management of remarketing campaigns are done using third-party platforms.
We all have a unique hearing healthcare experience. The most effective marketing strategy for generating qualified leads for a hearing clinic is to provide potential patients with the information they want when they want it. Using your marketing as a medium to educate and motivate your audience will produce more leads for your clinic and result in more appointments booked.
We look forward to continuing to share the stories of how our hearing screening solutions are helping clinics such as yours exceed marketing goals. Have any questions? Do you want to learn more about SHOEBOX Online? Use the contact form below to reach out to our team.