Good hearing is essential to a person’s physical and emotional well-being. And yet, hearing loss remains a common problem.

As part of the WS Audiology Group (WSA), a global leader in hearing care with the ambition of making wonderful sound part of everyone’s life, we believe in equal access to quality hearing care. For everyone. Everywhere.

SHOEBOX was developed as a way to help solve everyday problems faced by hearing health professionals and workplace safety managers. Problems like long wait times for access to hearing care. And limited or costly resources to deliver services.

Our founder, a pediatric otolaryngologist, thought there had to be a better way. A better way to test more people in more locations. That is why he invented SHOEBOX. The first clinically validated, automated hearing test available on an iPad. (Read more about it here).

Since then, the SHOEBOX portfolio has grown.  Today our software-based audiometers are all optimized for boothless testing. We offer mobile, in-clinic, and tele-audiology solutions as well as online hearing screeners.

While our vision is to enable equal access to quality hearing care, as global citizens, we also believe we can have a positive impact that reaches beyond hearing.

One of our core values is to be “People of Integrity.” That means we support, respect, and trust one another. We applaud differences and unique human perspectives. We know that a diverse and inclusive world is a better world. A safer world. And ultimately, a healthier world.

Our Mission

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    Is to deliver creative solutions that make it easy and intuitive for our customers to raise awareness of good hearing health, and enable the delivery of superior hearing care.

Our Team

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    Dr. Matthew Bromwich
    Founder, Chief Medical Officer

    Dr. Bromwich is an Associate Professor of Otolaryngology and Audiology at the University of Ottawa with staff privileges at the Children’s Hospital of Eastern Ontario. He is a Fellow of the Royal College of Surgeons of Canada specializing in Otolaryngology – Head and Neck Surgery (ENT). Dr. Bromwich completed his residency training at the University of Western Ontario and sub-specialized in Pediatric ENT at the Cincinnati Children’s Hospital in Ohio.

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    Mitch Robinson

    Mitch is a seasoned executive with more than 25 years of experience in corporate strategy, go-to-market execution, and business development. He joins from Max2 Advisor’s where, as President, he helped his clients sustainably scale their businesses. Mitch has held a variety of executive roles with Titus, IBM, Cognos, and Cap Gemini/EY. He holds a Bachelor of Math and Computer Science from St. Francis Xavier University and is a CPA/CA. He also sits on the Board of Directors of Theia Software Inc, and is the past-Chair of Voice Found, an organization dedicated to the prevention of human trafficking and child sex abuse.

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    Mike Weider
    Board of Directors

    Former CEO of SHOEBOX, Michael is a software entrepreneur with over 20 years of experience. He sits on the SHOEBOX Board of Directors and acts as an advisor to the company. Mike has founded two startups, Watchfire and Blaze, which were acquired by IBM and Akamai respectively. He sits on the board of four startups, advises two venture funds, and is an active angel investor. Michael is also a board member of the Youth Services Bureau Charitable Foundation of Ottawa.

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    Julian Bromwich
    Founder, CTO, CSO

    Currently serving as Chief Technology Officer and Chief Security Officer, Julian is a software development veteran with 20+ years of experience.  Before co-founding the company, he worked in diverse industries including robotics, networking, enterprise systems, and mobile medical devices.  Julian has held senior software development and team lead roles at ADP and Wind River as well as at numerous successful technology startups.

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    Gina Stefanelli
    VP, Marketing

    Gina brings almost 25 years of technology marketing experience to her position with SHOEBOX. She joins the company from IBM where she led worldwide digital marketing strategy for the Security Division. Prior to IBM, she was Director of Marketing for Watchfire (acquired by IBM) where she led demand generation and communications strategy.

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    Dan Fullerton
    VP Operations, Quality, and Compliance

    Dan brings over 18 years of experience in Quality, Operations and Regulatory roles in medical device and telecommunications companies to his position at SHOEBOX. He was previously VP Operations, Quality and Regulatory Affairs at DNA Genotek, where he led efforts to scale business processes in support of revenue growth, increase manufacturing capacity, obtain 3 new FDA 510k clearances, remediate regulatory compliance gaps, and achieve excellent customer satisfaction through continuous improvement of the Quality Management System.

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    Sieg Weber
    VP, Engineering

    Sieg is a seasoned technology leader with more than 25 years of software industry experience. He brings a proven track record of building successful global teams and has been a founding member and architect in a variety of start-ups across industries that include mobile payments, embedded image processing, RFID, sensor middleware, and a hardware accelerated Class 5 VOIP switch.

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    Lynn Innes
    VP, Product Management

    Lynn brings more than 25 years of strategic planning experience to her role at SHOEBOX. She is passionate about delivering high-value solutions to improve global hearing health. She joined from DNA Genotek Inc. where she served as Product Management Team Director. There, Lynn oversaw product and services strategy for their molecular collection and infectious disease product lines. In her spare time, Lynn can be found at Calabogie Peaks where she volunteers with their Adaptive Ski Program. Lynn earned her Electrical Engineering degree from the University of New Brunswick.

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    Renée Lefrançois
    Director of Audiology

    Renée is a licensed audiologist and CAOHC-certified Professional Supervisor (PS/A) whose professional background includes clinical experience in advanced diagnostics, cochlear implants, pediatric audiology, global hearing health, ototoxicity, and noise-induced hearing loss. As the Director of Audiology, she leads our internal Audiology Team and is responsible for the management and supervision of the External Audiology Review Network, as well as for clinical product guidance and education for SHOEBOX Audiometry.