We are SHOEBOX – makers of the world’s first easy-to-use, automated, iPad audiometer. Why did we invent an audiometer on an iPad? Because we believe that everyone deserves access to hearing healthcare.

Why it Matters

Demand for hearing healthcare – whether in clinics or in hearing conservation programs — exceeds the availability of tools and trained professionals. By empowering more testing by more people in more locations, we can change that.


Our Mission

  • To make hearing testing easy and available so everyone can have access to a diagnostic threshold hearing test.

  • To ensure that our results are as accurate as those produced by conventional audiometric equipment, even when testing is performed outside of a sound booth.

  • To offer the most portable solution, enabling testing that can be brought to patients, clients, and employees instead of requiring them to travel to the test.

Our Recognition

We are the proud recipients of several industry awards recognizing our innovation and achievements in hearing healthcare. We are grateful for the acknowledgement.

Our Team

  • Dr. Matthew Bromwich
    Founder, Chief Medical Officer

    Dr. Bromwich is an Associate Professor of Otolaryngology and Audiology at the University of Ottawa with staff privileges at the Children’s Hospital of Eastern Ontario. He is a Fellow of the Royal College of Surgeons of Canada specializing in Otolaryngology – Head and Neck Surgery (ENT). Dr. Bromwich completed his residency training at the University of Western Ontario and sub-specialized in Pediatric ENT at the Cincinnati Children’s Hospital in Ohio.

  • Mike Weider

    Michael is a software entrepreneur with over 20 years of experience. He has founded two startups, Watchfire and Blaze, which were acquired by IBM and Akamai respectively. He sits on the board of four startups, advises two venture funds, and is an active angel investor. Michael is also a board member of the Youth Services Bureau Charitable Foundation of Ottawa.

  • Mitch Robinson

    Mitch is a seasoned executive with more than 25 years of experience in corporate strategy, go-to-market execution, and business development. He joins from Max2 Advisor’s where, as President, he helped his clients sustainably scale their businesses. Mitch has held a variety of executive roles with Titus, IBM, Cognos, and Cap Gemini/EY. He holds a Bachelor of Math and Computer Science from St. Francis Xavier University and is a CPA/CA. He also sits on the Board of Directors of Theia Software Inc, and is the past-Chair of Voice Found, an organization dedicated to the prevention of human trafficking and child sex abuse.

  • Jon Chatburn
    VP, Sales

    Jon brings almost 15 years of Sales and Marketing experience in the medical technology field to his position with SHOEBOX. He has a proven track record of building high performance teams and driving market adoption of new technologies. He was previously the Director of Sales at DNA Genotek, and was VP of Sales at Healthwave (now Fullscript).

  • Julian Bromwich

    Julian is a software development veteran with 20+ years of experience. He has worked in diverse industries including robotics, networking, enterprise systems, and mobile medical devices. Julian has held senior software development and team lead roles at ADP and Wind River as well as at numerous successful technology startups. In addition to being a co-founder of the company, Julian directs product and technology development strategy.

  • Gina Stefanelli
    VP, Marketing

    Gina brings almost 25 years of technology marketing experience to her position with SHOEBOX. She joins the company from IBM where she led worldwide digital marketing strategy for the Security Division. Prior to IBM, she was Director of Marketing for Watchfire (acquired by IBM) where she led demand generation and communications strategy.

  • Dan Fullerton
    VP Operations, Quality, and Compliance

    Dan brings over 18 years of experience in Quality, Operations and Regulatory roles in medical device and telecommunications companies to his position at SHOEBOX. He was previously VP Operations, Quality and Regulatory Affairs at DNA Genotek, where he led efforts to scale business processes in support of revenue growth, increase manufacturing capacity, obtain 3 new FDA 510k clearances, remediate regulatory compliance gaps, and achieve excellent customer satisfaction through continuous improvement of the Quality Management System.

  • Sieg Weber
    VP, Engineering

    Sieg is a seasoned technology leader with more than 25 years of software industry experience. He brings a proven track record of building successful global teams and has been a founding member and architect in a variety of start-ups across industries that include mobile payments, embedded image processing, RFID, sensor middleware, and a hardware accelerated Class 5 VOIP switch.

  • Lynn Innes
    VP, Product Management

    Lynn brings more than 25 years of strategic planning experience to her role at SHOEBOX. She is passionate about delivering high-value solutions to improve global hearing health. She joined from DNA Genotek Inc. where she served as Product Management Team Director. There, Lynn oversaw product and services strategy for their molecular collection and infectious disease product lines. In her spare time, Lynn can be found at Calabogie Peaks where she volunteers with their Adaptive Ski Program. Lynn earned her Electrical Engineering degree from the University of New Brunswick.

  • Renée Lefrançois
    Director of Audiology

    Renée is a licensed audiologist and CAOHC-certified Professional Supervisor (PS/A) whose professional background includes clinical experience in cochlear implants, pediatric audiology, global hearing health, adult rehabilitation, auditory neuropathy, FM system optimization, ototoxicity, and the genetics of hearing loss. As the Director of Audiology, she is responsible for clinical applicability, audiological testing program review, education, and support guidance for SHOEBOX Audiometry.

  • Kelly Torrance
    Human Resources Manager

    Kelly brings over 20 years of proven success in Human Resource and Operations Management roles to the SHOEBOX team. Her diverse experience across training, education, medical, software and professional services markets helps to support our collective growth. She is a consultative, experienced and passionate HR professional with award-winning skills who engages staff to nurture and attract the best talent, build a positive, healthy, and safe workplace culture that supports individual and team growth and development.

  • Krista Matthews
    General Counsel and CPO

    Krista is a lawyer with over 20 years of experience gained by working as in-house counsel for a number of Ottawa-based tech companies, including Klipfolio, Snyk, Recognia (Trading Central), Sidense (Synopsys), BTI Systems (Juniper), Blaze (Akamai), Watchfire (IBM) and Corel.  Krista holds an LL.B. and a Bachelor of Arts (English Literature) from the University of Ottawa.