As with any significant transformation, the introduction of Over-the-Counter (OTC) hearing aids into the hearing industry is causing many clinic owners to re-evaluate their operations. In addition, a shift of comparable significance is happening with potential patients as they explore and shop for devices that suit their budget and amplification needs.

In this article, trends observed regarding OTC interest will be explored, as well as presenting exciting ways innovative digital audiometry effectively meets the needs of both clinicians and potential patients by offering education, engagement and partnership opportunities.

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Hearing loss can affect anyone. The 2021 World Report on Hearing, published by the World Health Organization (WHO), found there are over 1.5 billion people alive today that live with some level of hearing loss. Even more worrisome is that this figure is predicted to grow to an estimated 2.5 billion by 2050. This forecast is particularly heartbreaking because much of this hearing loss could be prevented by merely connecting people with the hearing care they require when it's needed.

Increasing hearing care availability and access to validated hearing testing is an excellent approach to curbing hearing loss. At SHOEBOX, we believe that hearing testing is something that should be obtainable to everyone. We build audiometric solutions developed to support hearing care professionals through increased efficiency, accuracy and convenience. We think the most promising pathway to boosting hearing care is through digital audiometry.

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