As with any significant transformation, the introduction of Over-the-Counter (OTC) hearing aids into the hearing industry is causing many clinic owners to re-evaluate their operations. In addition, a shift of comparable significance is happening with potential patients as they explore and shop for devices that suit their budget and amplification needs.
In this article, trends observed regarding OTC interest will be explored, as well as presenting exciting ways innovative digital audiometry effectively meets the needs of both clinicians and potential patients by offering education, engagement and partnership opportunities.
