The majority of older adults with mild hearing loss are unaware of it, a startling fact that can have an impact on a person’s wellbeing. The social and health consequences related to hearing loss are many including fatigue, anxiety, social isolation, depression and dementia.

The idea first came to Dr. Matthew Bromwich while on his annual visit to treat children in Iqaluit. Many of the patients the CHEO ear, nose and throat specialist and surgeon saw in the North — where children suffer hearing loss at three times the national average — needed hearing tests. That often meant flying them and their families down to Ottawa because no audiologist was available in Iqaluit.

There are a number of traditional marketing channels that audiologists have used and continue to use to generate traffic for their clinics. These include online marketing, email marketing, the utility of a website, blogs, and testimonials to offer credibility and education to the consumer.

Clearwater Clinical Limited announced that the company has received CE Mark Approval -- signifier that products sold in the European Economic Area (EEA) have been assessed to meet safety and other protection requirements—for SHOEBOX Audiometry in Europe as an audiometer intended for diagnosis of human hearing loss. SHOEBOX, according to Clearwater, is reportedly “the world’s first CE-Marked” iPad-based audiometer.