Technology-assisted lead generation for hearing clinics

Hearing Health & Technology LogoThere are a number of traditional marketing channels that audiologists have used and continue to use to generate traffic for their clinics. These include online marketing, email marketing, the utility of a website, blogs, and testimonials to offer credibility and education to the consumer. Word of mouth and even snail mail campaigns are still commonplace strategies. For many clinics, these practices are sufficient to generate respectable traffic. However, many clinics want to increase the number of people coming through the door to boost revenues, especially as their business expands.

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Clearwater Clinical Receives CE Mark Approval for SHOEBOX Audiometry

The Hearing Review logoClearwater Clinical Limited announced that the company has received CE Mark Approval — signifier that products sold in the European Economic Area (EEA) have been assessed to meet safety and other protection requirements—for SHOEBOX Audiometry in Europe as an audiometer intended for diagnosis of human hearing loss. SHOEBOX, according to Clearwater, is reportedly “the world’s first CE-Marked” iPad-based audiometer.

Read more at The Hearing Review


Today, Clearwater Clinical Limited announced that the company has received CE Mark approval for SHOEBOX Audiometry in Europe as an audiometer intended for diagnosis of human hearing loss. SHOEBOX is the world’s first CE Marked iPad-based audiometer. The device is also listed as a Class II medical device with US FDA and Health Canada.

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Tablet Audiometry for Remote Region Access

Hearing Health & Technology Matters LogoOutreach work comes with many challenges, not the least of which is transportation of medical equipment. As an ENT surgeon, I travel with a portable audiometer. Typically, this device is a donated, tabletop, wired suitcase device with a handle. We have traveled to remote communities up north and to our outreach work in east Africa using these types of devices. Tablet audiometry helps overcome some of these challenges.

Another challenge is that these remote areas also suffer from inconsistent access to care as specialists may only visit a few times a year. It is not unusual for patients to have been waiting for weeks, months, or even years to be seen by a specialist.

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Daily Home Hearing Test? A Teenager’s Journey with Hearing Loss.

Hearing Health and Technology Matters logoLike most clinical tests, audiometry produces only a snapshot of a single point in time. For that single moment, you know the truth, but only for that one moment.  Unfortunately, many diseases are either fluctuating or progressive in nature and these snapshots can be misleading and must therefore be understood in a broader clinical context.

A recent patient of mine had an unusual situation with profound unilateral sensorineural deafness and a contralateral ear with a condition called ‘Auto-Immune Inner Ear Disease’1. His ability to hear in his good ear would change, sometimes quite dramatically, over the course of any given day.

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Nunavut docs turn to iPad app to deal with territory’s hearing loss ‘crisis’

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A new, simple technology is allowing Iqaluit doctors to better diagnose ear infections and hearing loss — an issue that affects children in Nunavut at a rate far higher than the rest of Canada.

Pediatrician Holden Sheffield has been working at the Qikiqtani General Hospital in Iqaluit since last summer. In November, he started using an iPad outfitted with “ShoeBox,” which was designed to test children for hearing loss.

Read more at CBC News.